Search Performance · May 2026

Visibility is growing. The next gain is conversion.

Google Search Console, three-month query trends, and May Google Business Profile performance for newchapterplace.co.ke.

Prepared 6 June 2026
Reporting basis

Four views of performance

The exact dates of the supplied three-month Search Console view were not visible.

01

5 May–1 June

Latest 28-day Search Console performance window.

02

7 April–4 May

Comparison uses Google's displayed +31% clicks and +19% impressions.

03

Three-month view

Longer-term query demand and search-intent benchmark.

04

May calendar month

Google Business Profile discovery, views, and interactions.

Scope and methodology
Executive summary

Strong momentum, with clear upside

Search demand and organic reach moved decisively upward.

Google reported higher clicks and impressions, the content panel showed gains on key pages, and May data is available for GA4 and the Business Profile.

01
Clicks grew faster than visibility.+31% clicks versus +19% impressions.
02
The cost guide recorded strong growth.The supplied panel shows 24 clicks and +200%.
03
Generic-query CTR is the main SEO opportunity.Several high-impression terms remain below 1.2% CTR.
04
Local discovery is highly mobile.86% of Business Profile views came from mobile devices.
Overall statusPositive organic trajectory

Discovery and content reach are both rising.

PriorityTurn visibility into enquiries

Improve snippets, mobile journeys, technical signals, and conversion measurement.

Executive readout
Search Console

Latest 28 days at a glance

All headline figures are displayed directly in the supplied Search Console screenshots.

Total clicks↑ 31%
124
Google comparison versus preceding period
Total impressions↑ 19%
7.53K
Google comparison versus preceding period
Average CTRCurrent
1.6%
Displayed for the latest 28 days
Average positionCurrent
5.2
Displayed average; query positions vary
Headline metrics
Period comparison

Google reports higher clicks and impressions

Current versus previous 28 days

Direct comparison percentages displayed by Google.

Clicks+31%
Change
+31%
Impressions+19%
Change
+19%
+31%

Click growth exceeded impression growth.

The supplied comparison does not show prior-period absolute totals, CTR, or average position.

Month-over-month performance
Current queries

High visibility, uneven click-through

Top 10 visible queries: 28 clicks and 1,190 impressions.

QueryClicksImpressionsCTRReadout
rehabilitation centres in kenya54501.11%High reach, weak CTR
rehabilitation centres in kenya prices5935.38%Strong commercial match
new chapter rehabilitation & counseling centre42814.29%Excellent brand CTR
rehabilitation centres in nairobi31142.63%Local upside
best rehabilitation centres in kenya3744.05%Healthy comparison CTR
rehabs in kenya2504.00%Efficient variation
new chapter rehabilitation and counseling centre2258.00%Strong brand CTR
new chapter rehabilitation & counseling centre photos2922.22%High visual intent
best rehabs in kenya12330.43%Largest snippet gap
rehabilitation11140.88%Broad, low-intent term
2.35% weighted CTRTop 10 visible queries outperform the site average.
797 low-CTR impressionsThree terms generated only seven clicks.
Priority reviewThese terms should be reviewed for snippet and landing-page relevance.
Latest 28-day query analysis
Three-month benchmark

Durable demand themes

Top 10 visible rows: 75 clicks from 2,862 impressions.

QueryClicksImpressionsCTRStrategic role
rehabilitation centres in kenya161,4981.07%Primary non-brand opportunity
new chapter place128514.12%Core brand demand
new chapter rehabilitation and counseling centre127216.67%High-intent brand
rehabilitation centres in kenya prices71325.30%Commercial content theme
best rehabilitation centres in kenya62642.27%Comparison theme
rehabs in nairobi61713.51%Local landing-page theme
rehabs in kenya51413.55%Generic variation
rehabilitation centres in nairobi43471.15%High local upside
new chapter rehabilitation & counseling centre42913.79%Brand variation
rehabs near me31232.44%Local urgent intent
15.05% brand CTRVisible brand variants: 28 clicks from 186 impressions.
Price content validates intentCommercial searches consistently produce stronger CTR.
Nairobi requires focusHigh impressions but only 1.15% CTR on the main local phrase.
Longer-term query performance
Landing content

Pages driving the latest gains

Homepage · HTTP
53
Trusted Rehabilitation Centre in Kenya
↑ 18%
Homepage · HTTPS
40
Trusted Rehabilitation Centre in Kenya
↑ 43%
Commercial guide
24
Cost of Rehab in Kenya (2026)
↑ 200%
Comparison guide
3
Best Rehab in Kenya
Flat
Service content
1
Alcohol Rehabilitation Centre in Kenya
New
Highest-growth visible pageThe cost guide shows 24 clicks and +200%.
Verification neededHTTP and HTTPS homepage rows appear separately.
Visible subtotalHomepage rows account for 93 of 121 clicks in the five displayed rows.
Content performance
Google Business Profile · May

Local search is producing action

185 tracked interactions from 4,076 profile views.

Profile views
4,076
Google Search and Maps across devices.
Searches showing the profile
1,285
Search terms that surfaced the profile.
Profile interactions
185
Overall total shown by Google.
Website clicks
56
Supplied May action count.
Chat clicks
29
Supplied May action count.
Direction requests
40
Supplied May action count.
Local performance metrics
Profile discovery

Mobile dominates the local journey

Where profile views occurred

Mobile contributed 3,498 views, or 85.8% of the total.

86%mobile views
Search · mobile3,294 · 81%
Search · desktop547 · 13%
Maps · mobile204 · 5%
Maps · desktop31 · 1%

Supplied action counts

The three action screenshots total 125. The overall interaction total is 185, leaving a 60-interaction difference not classified in the supplied data.

Website clicks56
Directions40
Chat clicks29
Unclassified difference60
Mobile firstPrioritise speed, click-to-call, chat, directions, and short forms.
4.54% calculated rate185 interactions ÷ 4,076 views.
69 combined actions29 chat clicks plus 40 direction requests.
Device and interaction analysis
Business Profile searches

Core rehab discovery leads demand

Exact counts are shown for the top terms. Seventy additional terms were supplied as “<15.”

344rehabilitation centres in kenyaHighest exact count supplied
108rehabilitationSecond-highest exact count
74rehabilitation centres in nairobiHighest explicit Nairobi term
57treatmentFourth-highest exact count
Search termSearchesObservation
rehabilitation centres in kenya344Highest exact count
rehabilitation108Broad term
rehabilitation centres in nairobi74Nairobi term
treatment57Broad term
best rehabilitation centres in kenya49Comparison term
chapter47Brand-related term
rapid rehabilitation centre for addiction39Named-centre term
rehabs in nairobi39Nairobi term
recovery37Broad term
rehabs in kenya34Kenya term
Top 10 local-search terms
Priority findings

Three issues shape the next phase

CTR opportunity

Visibility is not consistently becoming traffic.

Three high-impression terms combine for 797 impressions and seven clicks. Review their snippets and landing-page relevance.

Technical verification

HTTP and HTTPS homepage rows appear separately.

Verify redirects, canonical tags, sitemap URLs, and internal links so one preferred homepage URL is consistently used.

Local conversion

Mobile profile journeys need deliberate design.

Nearly nine in ten profile views are mobile. Calls, chat, directions, costs, confidentiality, and admissions information should be immediate and frictionless.

Strategic findings
90-day plan · Phase 1

Fix and measure

30

Protect current gains

Establish dependable tracking and technical foundations before scaling content.

  • Configure key events

    Track the enquiry actions the business uses, such as phone, chat, and forms.

  • Connect Business Profile to analytics

    Add UTM parameters and reconcile profile clicks with sessions and enquiries.

  • Consolidate homepage signals

    Audit HTTP redirects, canonical tags, sitemaps, internal links, and backlinks.

  • Review low-CTR results

    Focus on the high-impression Kenya and Nairobi queries shown in Search Console.

  • Validate structured data

    Review organisation, local business, and breadcrumb markup where applicable.

Days 1–30
90-day plan · Phase 2

Improve click-through and intent match

60

Win more clicks

Use current rankings and proven search themes to improve acquisition efficiency.

  • Test priority snippets

    Focus on rehabilitation centres in Kenya, best rehabs, and Nairobi variants.

  • Review the Business Profile

    Confirm categories, services, description, photos, and Q&A match services offered.

  • Review the “best rehab” page

    Improve relevance and the enquiry path for the verified “best” queries.

  • Review the cost guide

    Ensure price information is complete and the enquiry action is clear.

  • Improve internal linking

    Link May articles into cost, treatment, Nairobi, and consultation pages.

Days 31–60
90-day plan · Phase 3

Expand and diversify demand

90

Reduce homepage dependence

Build focused landing pages that convert national, local, and specialist demand.

  • Improve Nairobi content

    Several Nairobi query variants appear in Search Console and Business Profile data.

  • Set local action targets

    Use 29 chats and 40 direction requests as May baselines and track admissions.

  • Use verified search terms

    Add content only for services the centre actually provides.

  • Answer priority themes

    Focus on Kenya, Nairobi, price, “best,” and near-me queries.

  • Standardise local details

    Keep name, address, phone, hours, and website URL consistent.

Days 61–90
Google Analytics · 1–31 May 2026

Website traffic overview

482 sessions in May

The supplied GA4 snapshot shows 419 active users, 408 new users, 43 seconds average engagement time per active user, and 482 sessions.

419 active usersDisplayed in the snapshot
408 new usersDisplayed in the snapshot
139 Google organic sessionsSecond-largest visible session source
287 direct sessionsLargest visible session source
43 secondsAverage engagement time per active user
0 key eventsShown for the visible source rows
474 listed sessionsAcross seven visible source rows
No prior comparisonOnly May GA4 data was supplied
GA4 May snapshot
Methodology

Calculations and sources

Calculation notes

  • Current Search Console totals: 124 clicks, 7.53K impressions, 1.6% displayed CTR, and average position 5.2.
  • The +31% clicks and +19% impressions comparisons are displayed directly by Google; prior absolute totals are not reported.
  • Query CTR values are calculated only from exact clicks and impressions shown.
  • The Business Profile interaction-to-view rate is calculated as 185 ÷ 4,076 = 4.54%.
  • The 60-interaction difference is not classified because no supporting action screenshot was supplied.
  • Business Profile terms shown as “<15” remain thresholded; no exact counts or shares are inferred.
  • The GA4 snapshot covers 1–31 May 2026; no prior-period GA4 comparison was supplied.
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